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Sell Buzz 09/05

Advertising on blogs, mudflaps, taxis and more

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This story appears in the September 2005 issue of Entrepreneur. Subscribe »

Looking for a fast-track way to break through advertisingclutter? Maybe it's time to hit the road. A new crop ofautomobile-based media vehicles is offering several affordable waysto reach road warriors.

FlapMediaLLC now sells advertising on the mudflaps of trucks. For areasonable $50 to $75 per truck per month, you get your message ona customized flap, reaching an average of 61,000 impressions pervehicle per month. For about $150 to $300 per vehicle for afour-week spin, AdFleet will put your message on the hubcaps oftaxicabs in major urban areas as the cabs make their way aroundtown.

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