Set Your Goals
When putting together your marketing plan, you'll need to devise a plan.
If you're new to the marketing plan racket, how do you set aquantifiable goal? Start with your past. Review your past salesnumbers, your growth over the years in different markets, the sizeof typical new customers, and how new product introductions havefared. If over the last five years you've grown a cumulative 80percent in gross revenues, projecting a 20 percent to 25 percentincrease in the next year is reasonable; 45 percent is not. Make alow but reasonable projection for what you'll be able toaccomplish with marketing support toward your new marketingobjectives. Set modest goals to start, until you get a feel for theterrain.
Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales
