Unique Direct Mail Methods
Recipients will take notice when your direct mail stands out.
When designing a direct-mail piece, it is important to putyourself in the shoes of the recipient. When I was promoting mywedding videography business, I did just that-literally. I scouredthe society pages of local suburban Milwaukee newspapers and jotteddown dates and pertinent information announcing upcoming weddingsof recently engaged couples. I drafted real-looking weddinginvitations to promote my service and even included a response cardthat could be returned to request a quote. I sent each couple oneof my uniquely crafted invitations and secured my new weddingvideography clientele. The effort generated a 75-percent increasein business.
Craig W.Campana teaches G.U.T.S.Y. marketing strategies for smallbusinesses and hosts a weekly teleconference call for marketers(Tuesdays at 4 p.m. EST). Register to participate or pick up a copyof his 101 G.U.T.S.Y. Grabbers at http://www.gutsymarketing.com
