Interact With Fellow Trade Show Exhibitors

Don't just focus on the buyers approaching your booth.

I'm sure you've seen it at the trade shows you'veattended-there are individuals who work the show to gain contacts,and those who just work the show because it is a necessary thing todo (says their boss). To gain the most benefit from a show, it isimportant to find a way to connect with those coming through theshow. Work your booth in a unique way by having staff on hand toman the booth and others ready to circulate and talk to otherexhibitors "stuck" in their booths. Go around andintroduce yourself to others, and make reference to your own booth.Invite them to come over to see your booth when they take abreak.

Craig W.Campana teaches G.U.T.S.Y. marketing strategies for smallbusinesses and hosts a weekly teleconference call for marketers(Tuesdays at 4 p.m. EST). Register to participate or pick up a copyof his 101 G.U.T.S.Y. Grabbers at

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

'This Made Me Physically Recoil From My Phone': Lingerie Brand Apologizes For 'Creepy' Ad Referencing Ryan Reynolds and Bras

Online lingerie retailer Harper Wilde is under fire for a bizarre sponsored post it has since pulled from Instagram.

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.

Business News

Viral Sensation 'Popcorn Guy' Has Earned a Gig at the 2023 Oscars

Jason Grosboll first went viral on TikTok for his theatrical method of buttering popcorn in a Texas movie theater.