Create G.U.T.S.Y. Packaging for Your Advertising
Use every piece of mail to market your business
Believe it or not, you can generate G.U.T.S.Y. results byplacing your marketing materials inside any correspondence yousend, including any bills you pay, letters or packages. You are anadvertiser even though the medium you are using may be the outsideof a package. Don't let anything leave your office withoutplacing a label with your Web site on it. You can draw attention toyourself and your products in the oddest places. Even your postalworker may check out your Web site if you let them know what itis.
Craig W.Campana teaches G.U.T.S.Y. marketing strategies for smallbusinesses and hosts a weekly teleconference call for marketers(Tuesdays at 4 p.m. EST). Register to participate or pick up a copyof his 101 G.U.T.S.Y. Grabbers at http://www.gutsymarketing.com