A Lasting Impression
Customers like when you give them something extra.
To enhance your image as an expert and make customers feel likethey're getting a better value, offer helpful consumerinformation to your customers. After all, when you provide detailedand personalized information, it gives clients the impression thatyou care about them.
For example, buyers of vitamin, mineral and herb supplements arefaced with so many choices that they may have a hard time decidingwhat to take. A marketer of supplements might offer to create acustomized regimen for each prospect who completes a questionnaireabout health complaints, lifestyle and other data. In return, therecipient agrees to buy from the company and subscribe to itsnewsletter.
Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness
