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Be Confident

Your confidence will keep customers coming back.

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In a study of 10,000 people designed to determine why folkspatronize the businesses they do, price came in fifth, selectionfourth, service third and quality second. The No. 1 factor? Peoplesaid they patronize businesses they have confidence in. Yourcommitment will make them confident; so will your consistency. Andif they're confident, they're customers.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

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