Drop the 'Tude If there is one golden piece of advice to heed regarding getting publicity for your product or service.

Jun 24, 2003

It would be this: Treat the media with respect. Be friendly andhelpful to all media representatives, whether they're callingyou for information or you're calling them to pitch a story.When you make a pitch, you might think you're going to getpatched directly through to the editor in chief, but, more likely,you're going to be speaking with an assistant or lower-leveleditor. Whatever you do, don't be snobbishly presumptuous,insisting that you'll only speak with someone"important." Reporters are constantly jumping from onepublication to another; the cub reporter you snub today could bethe editor of a national publication tomorrow.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

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