Erroneous e-Mail Subject Lines

Do you want your message opened? Then avoid these subject lines that trigger your readers' "delete" instincts.

Any message that comes in the subject line referring to sex,money, or reduced airfares can safely be avoided. The same is truefor any messages that claim to offer vacation deals, tax relief, ormiraculous cures. Other words that should be banished from subjectlines are:

  • free
  • exclusive
  • first time
  • make money now
  • limited-time only
  • naked
  • incredible
  • adults only
  • a one-time offer
  • act now

Excerpted from 101 Internet Marketing Tips For YourBusiness


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