Give 'Em Their Lumps Add a lump to your direct mail to get your customers to open it.

Want a sure-fire way to get your customers to open yourdirect-mail piece? Try this technique that nobody can resist:Customers will always open an envelope with a lump in it or a smallbox of anything. Put a swatch or sample of a new product you wantto promote inside an envelope. Obviously , some products justcan't be squeezed in, but don't worry. Just includesomething that relates to your product or something that you canplay off of in a product announcement. For instance, a not saying,"If you want to test the new phone system, just whistle"could accompany a bright, shiny whistle.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

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