How to Keep Customers Clicking
For starters, make sure your site's content is current.
Clients and customers are always looking for the latest andgreatest information that will help them solve a problem, add totheir storehouse of knowledge or simply help them understand theproblem better. The best Web sites not only make old customers wantto return, but also draw in new customers. To keep your sitevibrant, offer a list of recommended books and, in particular, bookreviews. Such a list can be part of a magazine that you offer on aperiodic basis or simply posted on your site.
Excerpted from 101 Internet Marketing Tips For YourBusiness