Pitching Your Story

You may want to limit how many reporters you pitch to at one time.

Know which publications and which reporters compete with eachother. Don't pitch the same story to competing publications orstations; you may lose credibility with one or both. And don'tsimultaneously pitch two reporters at the same publication;reporters often compete with each other for stories. Pitching awhole roster of reporters at media outlets where reportersdon't compete can backfire, too. The shotgun approach rarelyproduces results.

So if you're serious about wanting some reputable coverage,contact the reporter at the publication or station you find mostreliable, and give him an exclusive. Let him to know you'vefollowed his career and respect his approach. Then give him ampleinformation and pitch it in a way that really says,"Here's something that's new and powerful."

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

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