Price Your Products Right

The wider your price range, the more customers you'llattract. Lower-priced items can be good way to introduce newcustomers to your product. Then, as their incomes grow, so willtheir purchases. Note, too, that a higher price often gives theimpression that something is more valuable and therefore moredesirable, so don't under price by default. There are certainkey price points in every merchandise line. Be sensitive to yourindustry--and your customer.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness