Respect Your Customers' Privacy

Offer them a way to opt out.

Respect your customers' privacy. More than ever, we areliving increasingly at the mercy of scam artists, zealoustelemarketers, electronic eavesdroppers and massive databanks. Thepublic is becoming increasingly concerned about who is getting,seeing or using private information they may have willingly givento you. If your company routinely sells lists from your customerdatabase, you might want to think about giving customers an optionto take their names off the lists you sell. This simple gesturelets the customers feel like they are in control of where theirinformation goes, and they'll appreciate the fact that you havetheir best needs in mind.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

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