Staying In Touch With Your Customers

After you've made the sale, don't ignore that paying customer

Once you've sold your product or service to a client,don't toss his or her name out the window. To build a strongrelationship with your customers, stay in contact. Of course, youshould notify them when you're having a sale or introducingsomething new. But you should also alert customers to seminars ormagazine articles they might find relevant. And whenever you thinkof a way to save clients money or enhance their productivity, letthem know. This will help position you as an invaluable resource.You're making them feel they can't do it without you.

The owners of a computer store that had both big and smallbusinesses as clients knew that some of their homebased clientsneeded to be trained on their particular products before they couldreally make use of the systems they bought. So whenever they wereconducting classes for their larger clients, they would arrange tohave a few slots set aside for individuals who couldn't afforda private session to come and learn about their software andhardware. They would do this as a courtesy to the smaller client,and the large company was almost always willing to allow a visitoror two to sit in.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

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