The Secret to Infomercial Success
The old two-for-one offer still works.
Up your infomercial response rate by always offering a seconditem free with a purchase. This doesn't mean you have to cutyour profits in half--the freebie item can be of a much lower valuethan the purchased product. Even if the given-away item is of anominal value, this technique can turn fence sitters intobuyers.
Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness