The Secret to Infomercial Success

The old two-for-one offer still works.

Up your infomercial response rate by always offering a seconditem free with a purchase. This doesn't mean you have to cutyour profits in half--the freebie item can be of a much lower valuethan the purchased product. Even if the given-away item is of anominal value, this technique can turn fence sitters intobuyers.

Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness

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