Working With the Media

Your pitch won't be heard if a reporter's on deadline.

You should always be considerate of reporters' schedules.This is particularly important when you're dealing withnewspapers, radio or TV news departments. If reporters are ondeadline, the chances of tracking them down and delivering alengthy pitch are slim to none.

Before you start pitching, ask the reporter if he or she is ondeadline. If the answer is yes, ask when it would be a good time tocall back. If you insist on launching into your pitch when aharried reporter is on deadline, you risk damaging any relationshipyou might have built with that person. And you really run the riskof losing any chance you might have had getting coverage.

Excerpted from 303 Marketing Tips: Guaranteed To BoostYour Business

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