Working With the Media

Your pitch won't be heard if a reporter's on deadline.

You should always be considerate of reporters' schedules.This is particularly important when you're dealing withnewspapers, radio or TV news departments. If reporters are ondeadline, the chances of tracking them down and delivering alengthy pitch are slim to none.

Before you start pitching, ask the reporter if he or she is ondeadline. If the answer is yes, ask when it would be a good time tocall back. If you insist on launching into your pitch when aharried reporter is on deadline, you risk damaging any relationshipyou might have built with that person. And you really run the riskof losing any chance you might have had getting coverage.

Excerpted from 303 Marketing Tips: Guaranteed To BoostYour Business

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

Frontier Airlines Just Announced Its All-You-Can-Fly Summer Pass for $399. What's the Catch?

As travel begins to pick up, the airline hopes unlimited travel will jumpstart its business.

Business Plans

How Startups and Investors Can Thrive in the Current Economic Environment

Despite the bad news in today's economic environment, startups must refine their business strategy, and VCs must take advantage of less competition to invest.


How to Be An Accountable Leader During an Age of Layoffs

If you are a leader, you eat last. Here's how to lead by example during economic uncertainty.

Growing a Business

6 Ways to Continually Grow Your Business Without Going Insane

This guide will help you create a successful, sustainable business that will provide long-term growth and profitability. Discover how you can take your business to the next level by reading on.