Use Testimonials Attract attention to your ads by using testimonials of current customers.

Want to get your readers to notice your ad? Use the testimonialof a current customer speaking of the virtues of your product orservice. It works with people on the street. People are leery ofadvertising, but they believe what someone tells them, which is theessence of a testimonial. Put together a testimonial by a typicalproduct user and watch the results.

Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales