Whistle Shop
Turn your store into a destination by making shopping an event.
By Gwen Moran •
Opinions expressed by Entrepreneur contributors are their own.
How do you turn a small town of 2,500 people into a shoppingdestination? Diana Schmidt, owner of clothing boutiqueKaylane's Kloset, teamed up with local retailers Karen Catherand Amy Wells to create the Diva Day Away program. Customers pay $20, meetat a lavishly decorated house, enjoy a four-course brunch or lunch,and receive goody bags with gifts and coupons from participatingretailers in Anthony, Kansas.
Then, says Schmidt, 45, "We send them downtown, shoppinglike divas. They get a small gift or special treatment at ninedifferent shops."
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