Hire Calling Why fill your office with job seekers based on resumes alone? Connect with prospects via the Net and see what they have to offer.

Large companies have always had the edge when it comes torecruiting-their substantial budgets allow them to find newemployees near and far. But the Internet is leveling that playingfield, offering new ways for up-and-coming entrepreneurs to promotetheir businesses to job candidates. Today, even the smallestcompany can ad-vertise jobs on a Web site, go to recruiting sitessuch as Monster.com to post job openings or use mailing lists toget the word out. "For smaller businesses, the Net hasdecreased the barriers [to recruiting] and put them at the startinggate with larger employers," says Steve Pollock, 38,co-founder and president of WetFeet.com, a privately held,5-year-old online provider of company, industry and careerinformation in San Francisco.

Not only is the Net making it easier for small companies topromote job openings to Web-savvy job seekers, it's alsospeeding entrepreneurs toward the day when they can interview inreal-time over the Net. The increasing power of computers, alongwith the growing availability of faster and cheaper high-speedInternet connections, will let entrepreneurs use live streamingvideo-digitally transmitted pictures that can be seen over acomputer-to "meet" and weed out job applicants.