Hire Calling Why fill your office with job seekers based on resumes alone? Connect with prospects via the Net and see what they have to offer.
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Large companies have always had the edge when it comes torecruiting-their substantial budgets allow them to find newemployees near and far. But the Internet is leveling that playingfield, offering new ways for up-and-coming entrepreneurs to promotetheir businesses to job candidates. Today, even the smallestcompany can ad-vertise jobs on a Web site, go to recruiting sitessuch as Monster.com to post job openings or use mailing lists toget the word out. "For smaller businesses, the Net hasdecreased the barriers [to recruiting] and put them at the startinggate with larger employers," says Steve Pollock, 38,co-founder and president of WetFeet.com, a privately held,5-year-old online provider of company, industry and careerinformation in San Francisco.
Not only is the Net making it easier for small companies topromote job openings to Web-savvy job seekers, it's alsospeeding entrepreneurs toward the day when they can interview inreal-time over the Net. The increasing power of computers, alongwith the growing availability of faster and cheaper high-speedInternet connections, will let entrepreneurs use live streamingvideo-digitally transmitted pictures that can be seen over acomputer-to "meet" and weed out job applicants.
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