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Wrestling for Pretzels

Or vice versa. Twisting dough and twisting on mats--how they combine for big charity

By Arlo Redwine

Opinions expressed by Entrepreneur contributors are their own.

When Chuck Kreiner, director of the Top Gun Wrestling Tournamentin Alliance, Ohio, exclaimed, "That's fantastic!" hewasn't talking about a match. The source of his excitement? Thenews that We're Rolling Pretzel Co. donated its total weekendproceeds to the annual event-proceeds that amounted to $3,405 in1999 and $3,783 in 2000. Kevin Krabill, 32-year-old founder andpresident of We're Rolling Pretzel Co., modestly says he'sjust giving back to the students who support his company.

But Krabill wasn't always able to give back. After earning abachelor's degree in accounting, he became CPA-certified andspent five years working for a firm "with no sense of the bigpicture." Although successful, he missed hispassion-retailing-and wanted to "make a differencewith young people." Both problems were solved in October 1996when he opened his first pretzel store.

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