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Watt's Up!: The Power of Touch

The cost is nothing. The potential is limitless. Welcome to the future of a "touch" economy.

By Watts Wacker

Opinions expressed by Entrepreneur contributors are their own.

One of the most intriguing aspects of what some call the"new economy" is the emergence of so many ways to createwealth and real or perceived value. We see innovative and uniqueways to make money almost daily. One such way is not to create, butto "touch" demand.

It makes sense, especially when you consider there's afortune to be made just processing money. Every day, $1 trillionclears New York's Federal Reserve Bank. Payments for goods andservices represent only $150 billion of that, which means $850billion clearing the New York Fed every day is there becausesomebody understands the value of plugging into the no-rest flow ofglobal capital. Bankers and investors understand that by dippingtheir corporate toes into that financial stream, they can tapnearly incomprehensible wealth. If we touch demand for a similarlength of time and channel it to where it can be fulfilled, we,too, can get rich.

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