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PHIL KNIGHT
Nike
Brilliant branding turned athletic gear into fashion
As a Stanford business student, Knight wrote a shoe company business plan. A few years later, he and a partner started making their own shoes. Celebrity athlete endorsements, plus steady innovation in the shoes' look and performance, propelled Nike to the top. Knight left the CEO job in 2004 but remains chairman. His newest project? An animated movie studio about to release its first feature-length children's film.
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