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Never Been Done

What is true innovation, and how do you get there? Your first step is to keep reading.

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This story appears in the May 2007 issue of Entrepreneur. Subscribe »

Innovation is an art: It's more magic and luck than procedure. Here's how to get lucky.

1. Jump to the next curve. Too many companies duke it out on the same curve. If they're daisy-wheel printer companies, they think innovation means adding 24-point Helvetica. Instead, they should invent laser printing. True innovation happens when a company jumps to the next curve--or better still, invents the next curve.

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