Never Been Done
What is true innovation, and how do you get there? Your first step is to keep reading.
Innovation is an art: It's more magic and luck than procedure. Here's how to get lucky.
1. Jump to the next curve. Too many companies duke it out on the same curve. If they're daisy-wheel printer companies, they think innovation means adding 24-point Helvetica. Instead, they should invent laser printing. True innovation happens when a company jumps to the next curve--or better still, invents the next curve.
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