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Never Been Done

What is true innovation, and how do you get there? Your first step is to keep reading.

This story appears in the May 2007 issue of Entrepreneur. Subscribe »

Innovation is an art: It's more magic and luck than procedure. Here's how to get lucky.

1. Jump to the next curve. Too many companies duke it out on the same curve. If they're daisy-wheel printer companies, they think innovation means adding 24-point Helvetica. Instead, they should invent laser printing. True innovation happens when a company jumps to the next curve--or better still, invents the next curve.

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