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New Wave

The top new franchises for 2008 are making a splash.

This story appears in the March 2008 issue of Entrepreneur. Subscribe »

As a society, we're always on the lookout for the next new thing. Maybe that new thing will come in the form of an emerging niche, a fast-growing trend, an innovative way to serve a classic item or a regional concept that suddenly takes the nation by storm. Over the years, we've seen consumers and franchisees alike clamor for that offer everything from doughnuts to yogurt to fitness for women.

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