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No Sour Grapes

Sure, wine has been hot for a few years now--but the latest trend is hobnobbing with clients at wine-tasting establishments like wineries and wine bars.

This story appears in the April 2008 issue of Entrepreneur. Subscribe »

"A lot more companies are finding value in learning more about ," says Don Sritong, corporate sommelier and managing partner of Just Grapes, a wine shop specializing in corporate education and events. Even ordering a great bottle at a business dinner, he says, "is a function of everyday business. A lot of deals are done at the dinner table now, and [people] need to be as confident with the components of a dinner--one being the wine list--as they are in the boardroom."

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