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On The Money

Our year-long look at an herbal pharmacy's start-up

This story appears in the November 1999 issue of Business Start-Ups magazine.

We know what you people really want. Although you appreciated hearing about Scott Fiore's mental state, and found his opinions on dealing with daily issues like inventory and the phone company helpful, it's really the numbers that matter, right? Well, here you go: In this installment of "Let's see what the new entrepreneur does next," the 32-year-old owner of Littleton, Colorado's The Herbal Remedy talks money--everything from accounting to whether or not his sales match his expectations.

Just to warn you, Fiore aims pretty high. "We could be doing better," he says. "But you can always say that. Until I'm grossing $2,000 a day, I'm not going to say we can't do better, because I think this store can handle that easily."

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