Tips for Partnering Up

How your marketing efforts can benefit

Aug 23, 2001

Considering a partnership but don't know if it'sfinancially advisable? Here are three ways a partnership canstrengthen your marketing muscle while saving you money:

Market together to pitch-and win-major accounts,provide additional services as a unit, and diversify and expandyour customer bases
Form an alliance that spans the nation and thus target largerprospects-such as major corporations that have offices in multiplelocations
Launch or test market a product nationally for a fraction ofthe cost by partnering with a corporation with an existing name inthe field as well as a ready-made audience

Excerpted from Entrepreneur magazine, August2001

Editor's Pick

Everyone Wants to Get Close to Their Favorite Artist. Here's the Technology Making It a Reality — But Better.

The Highest-Paid, Highest-Profile People in Every Field Know This Communication Strategy

After Early Rejection From Publishers, This Author Self-Published Her Book and Sold More Than 500,000 Copies. Here's How She Did It.

6 Questions to Ask Before You Begin Your Franchise Search

Having Trouble Speaking Up in Meetings? Try This Strategy.

He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space in the Naming Game

Most Popular

See all

Business News

American Airlines Sued After Teen Dies of Heart Attack Onboard Flight to Miami

Kevin Greenridge was traveling from Honduras to Miami on June 4, 2022, on AA Flight 614 when he went into cardiac arrest and became unconscious mid-flight.

By Emily Rella