Tips for Partnering Up

How your marketing efforts can benefit

Aug 23, 2001

Considering a partnership but don't know if it'sfinancially advisable? Here are three ways a partnership canstrengthen your marketing muscle while saving you money:

Market together to pitch-and win-major accounts,provide additional services as a unit, and diversify and expandyour customer bases
Form an alliance that spans the nation and thus target largerprospects-such as major corporations that have offices in multiplelocations
Launch or test market a product nationally for a fraction ofthe cost by partnering with a corporation with an existing name inthe field as well as a ready-made audience

Excerpted from Entrepreneur magazine, August2001

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