Pick a Card Personalized gift credit cards are the latest trend in corporate gifting.
Opinions expressed by Entrepreneur contributors are their own.
Looking for a little more gift-giving cachet than you'll get passing out logo-embossed tchotchkes to clients? Under a new program by MasterCard, entrepreneurs can put their logos on something guaranteed to please: a prepaid gift card.
Available in denominations ranging from $10 to $500 and good wherever MasterCard is accepted, the cards are mailed directly to recipients within five days of their order placement. "The feedback we've gotten is that it's a convenient, effective branding tool for small businesses," says Bruno Perreault, the group head of global small business and mid-size enterprises at Master-Card Worldwide. The cards can be designed, ordered and shipped at www.mastercardgiftcard.com.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Access to all of our premium content and an ad-free experience
- A complimentary subscription to Entrepreneur Magazine
- Four free e-books a year and 20% off everything from our bookstore
- Exclusive events with business celebrities and successful entrepreneurs