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Thanks to these guys, the virtual world just got a little more realistic.
By Steve Cooper •
Opinions expressed by Entrepreneur contributors are their own.
The problem with most video games, at least those of thesimulator variety, is they still lack photorealism. Five Harvardgraduates--Chris Colosi, 24; Brad Kittenbrink, 25; Eric Tulla, 25;Palmer Truelson, 25; and Asi Lang, 25--have developed a technologythat finally puts the proper haze on the video-game sunrise.
While in school, the five Ivy Leaguers originally set out tocreate a fun, easy-to-play game for their forthcoming summer.Instead, they wound up creating Waltham, Massachusetts-basedWindward Mark Interactive in 2003. The company provides atechnology called WindLight, which the quintet developed whileworking on their game. WindLight produces lifelike worlds throughpatent-pending rendering algorithms, allowing developers to usepre-existing models and textures while adding clouds, dust, shadowsand lighting.
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