Get All Access for $5/mo

Famed Princess Diana Sweater Fetches Record-Breaking $1.1 Million at Auction The pullover garment was worn by the Princess of Wales on two different occasions.

By Emily Rella

Opinions expressed by Entrepreneur contributors are their own.

A piece of royal history broke records at auction last week when the late Princess Diana's beloved sheep sweater sold for over $1 million.

The Warm & Wonderful brand sweater that the then-19-year-old infamously wore to see her soon-to-be husband (now King Charles III) play polo in 1981 fetched $1.1 million when bidding closed on September 14.

The pullover red "black sheep" sweater is adorned with little white sheep silhouettes all over it except for one very bold black sheep hidden in the rows of white sheep.

Diana, Princess of Wales, wearing 'Black sheep' wool jumper by Warm and Wonderful to Windsor Polo, June 1981 (Getty Images)

The symbolism was thought to be purposeful, as Diana was often seen as the "black sheep" with her outspoken candor and rebellious fashion choices.

Related: 9 Princess Diana Quotes to Inspire You to Be a Better Person

Diana wore the sweater for a second time two years later once she was married to Charles, this time with a long black bow near the collar of a white shirt she wore underneath.

The sweater was sent back to Warm & Wonder designers Joanna Osborne and Sally Muir for repair but the two decided to just knit Diana a new one altogether. The original was simply forgotten about and left in Osborne's attic, where it was found 40 years later.

Diana, Princess of Wales, Prince Charles and Sarah Ferguson attend a polo match at Smith's Lawn, Guards Polo Club, in Windsor, June 1983 (Getty Images)

"When you're a royal, you have access to any fashion you possibly want," Cynthia Houlton, SVP and global head of fashion and accessories at Sotheby's said in a release. "She didn't need that sweater; she didn't need to replace it. It's not Chanel; it's not custom. Not only did she want it replaced, but two years later she actually wore it."

Related: Prince William Inherited a $1 Billion Estate: See Photos

According to ArtNews, the sweater was expected to sell for roughly $80,000.

The sheep sweater beat out Kurt Cobain's green cardigan for the most expensive sweater sold via auction. Cobain's cardigan fetched an estimated $334,000 in 2019.

Emily Rella

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

These Are the Best Cities for Starting a Business — and Surrounding Yourself With Millionaires

Here are 10 U.S. cities that stand out for entrepreneurship, according to a new report.

Business News

'Let It Go': A Couple Has Spent $400K Suing Disney After Being Banned From the Park's Exclusive 33 Club. Social Media Reactions Have Not Been G-Rated.

After getting banned from the exclusive members-only club for alleged bad behavior, a California couple has spent a fortune trying to get back to paling around with Mickey.

Side Hustle

How a History Student Turned Her Side Hustle Into a Startup That's Raised $7 Million: "People Always Tell Me, 'I Thought I Had to Major In Computer Science to Be an Entrepreneur'"

Audrey Wisch never imagined she'd be one of those kids who dropped out of college to grow her side hustle into a startup. But with the help of AI, her "human-centric" service is scaling up.

Franchise

Taco Bell's New Mountain Dew Baja Blast Gelato Is Causing a Frenzy — But Fans Have One Big Complaint

The company released the dessert to mark the 20th anniversary of the iconic Mountain Dew Baja Blast, which has garnered a cult-like following since its debut in 2004.

Science & Technology

AI for the Underdog — Here's How Small Businesses Can Thrive With Artificial Intelligence

How small businesses can harness the power of AI to streamline operations, enhance customer experiences and drive growth.