Advertise in the Yellow Pages

For many businesses, it means a steady stream of new customers.

The Yellow Pages isn't a consumer magazine, but it's aprint advertising medium you should seriously consider. It can beexpensive, but for many businesses, it means a steady stream of newcustomers. If you run a restaurant, home repair business, medicalservice, heating and cooling repair shop, body shop, car dealershipor other business that deals with Joe and Jane Consumer, you shouldbe there. Go with the prime Yellow Pages for your area. Avoid allthe me-too lookalike books.

Excerpted from Knock-Out Marketing: Powerful Strategies to PunchUp Your Sales

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