A Fair Case These pretty laptop cases are pretty functional, too.

By Nichole L. Torres • Jul 1, 2004

Opinions expressed by Entrepreneur contributors are their own.

The days of carrying laptops in boring cases are over.Entrepreneurs are melding the function of a laptop case with thestyle of a fashionable handbag. Here are just a few:

Talene ReillyInc., founded by Nicole Arslanian, 31, and Julie Lazarus, 32,in July 2002: A classic look with a modern take, these caseslook like tailored handbags that range from bright pinks to subtlebrowns. Arslanian and Lazarus envisioned a line of laptop casesthat would look like handbags, holding necessities with space for alaptop. Arslanian got the idea when she caught a glimpse of herreflection while walking through an airport. She had her suitcase,purse and plain laptop cover. "I looked like a mess," shesays. She took the idea to Lazarus, and they set out to manufactureand market their creation. The cases are sold online and atboutiques in Los Angeles and New York City. With 2004 salesexpected to hit more than $200,000, the entrepreneurs plan toextend their line to include other accessories.

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