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This story appears in the April 2000 issue of Entrepreneur. Subscribe »

School-based fund-raising programs could add a whole new forceto your sales team.

"There's to be made in ," saysCarol Exley, owner of Gold Promotions Inc., a promotionsfirm in Lakewood, Colorado, that works with schools and nonprofitorganizations to structure product-based fund-raising programs."But you have to be smart about it."

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