For Subscribers

When You <i>Really</i> Lose Customers

They've changed e-mail addresses without telling you. But new services mean wayward clients aren't gone forever.

By Melissa Campanelli

Opinions expressed by Entrepreneur contributors are their own.

By all accounts, you're a good web marketer. When shoppers visit your website, you ask them to register, and then you dutifully collect their e-mail addresses. You also regularly send out e-mail messages that serve to market your products, services and seasonal promotions. You've done such a good job managing your company's e-mail mailing list, in fact, that sales have improved and you even have your best customers segmented to receive special promotions just for them.

Then, suddenly and without warning, your formula for success breaks down. Instead of receiving orders from eager customers wanting to buy your wares, you're hit with a mountain of electronic messages that have bounced back from expired accounts. Before long, "Undeliverable. User is not recognized" messages fill your inbox. Now you're left wondering if you'll find those great customers ever again. What's going on?

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

'This Made Me Physically Recoil From My Phone': Lingerie Brand Apologizes For 'Creepy' Ad Referencing Ryan Reynolds and Bras

Online lingerie retailer Harper Wilde is under fire for a bizarre sponsored post it has since pulled from Instagram.

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.

Business News

Viral Sensation 'Popcorn Guy' Has Earned a Gig at the 2023 Oscars

Jason Grosboll first went viral on TikTok for his theatrical method of buttering popcorn in a Texas movie theater.