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By Geoff Williams

Opinions expressed by Entrepreneur contributors are their own.

They may not seem it as you breeze into Wal-Mart, but greetersare a crucial customer relations tool. Just ask store manager JackShimonishi, who believes he has the "ultimate greeter"working at his Capitola, California, location of Orchard SupplyHardware, a California chain owned by Sears, Roebuck & Co.:"I bet if you did a poll in our city, as many people wouldknow him as they would the mayor."

Shimonishi is raving about Richard Staiger, 80, who has workedin customer service his entire life. We caught up with Staigerduring one of his shifts.

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