Speaking Out About Your Business The person at the podium attracts the most attention. Why isn't it you—and your business?

Public speaking is a powerful tool. You know that, andyou've prepared yourself for it. So how do you get the gig? Ifyou're the CEO of a large, multinational company, you may havean agent or public relations department to book high-profileengagements, but if you're in charge of a smaller enterprise ornew to public speaking, here are some steps to take to makeyourself the main attraction.

  • Start small. By beginning with small engagements, you'll beable to polish your skills in a low-risk environment. Check yournewspaper for groups that may be looking for speakers for theirmonthly meetings.
  • Do your homework. If there's a particular industryyou'd like to target, check with trade associations of clientsin that industry to find out which events are the mostimportant.
  • Plan ahead. Call event organizers to find out the best time tosubmit your credentials. They may book events as far as a year inadvance.
  • Find help. If you belong to any professional organizations,check to see if they promote speakers from their membership.

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