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Reach for the Stars

For entrepreneurs who want to grow profits, here's some insight on what it takes to be the "-aire" up there.

This story appears in the February 2008 issue of Entrepreneur. Subscribe »

In 2004, I met , and in 2006, we released our book, Why We Want You to Be Rich. One of the best things about working with Donald was that I got to see firsthand why he's a billionaire--and why I'm only a millionaire. The more I got to know him, the more I asked myself, "Why am I not a billionaire?" The number-one answer was, "Because you're lazy, you've gotten comfortable, and you reached your goal of becoming a millionaire." So I decided it was time for a new goal.

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