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Circulation numbers are down at many large daily newspapers. But if Norb Garrett's experience is any indication, the community newspaper niche offers good news for creative entrepreneurs.

This story appears in the March 2008 issue of Entrepreneur. Subscribe »

Garrett, 45, launched the weekly San Clemente Times in the Southern California town in March 2006, funded in part by Miller , where Garrett works full time. The chatty "magapaper" puts a fresh spin on the community format, mixing in-depth reports and lifestyle features with popular items such as a weekly ranking of the five hottest local topics. "The idea is to make it fun and interesting, and a quality, journalistic and sound read," says Garrett.

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