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Circulation numbers are down at many large daily newspapers. But if Norb Garrett's experience is any indication, the community newspaper niche offers good news for creative entrepreneurs.

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This story appears in the March 2008 issue of Entrepreneur. Subscribe »

Garrett, 45, launched the weekly San Clemente Times in the Southern California town in March 2006, funded in part by Miller , where Garrett works full time. The chatty "magapaper" puts a fresh spin on the community format, mixing in-depth reports and lifestyle features with popular items such as a weekly ranking of the five hottest local topics. "The idea is to make it fun and interesting, and a quality, journalistic and sound read," says Garrett.

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