5 Secrets to a Successful Cold Call

Don't touch that dial until you're ready to maximize your effectiveness.

There are five ingredients you should use in all yourappointment telephone calls. Using them consistently will increaseyour effectiveness and set the perfect tone for your meeting withthe prospect.

  1. Get permission.
  2. Share your enthusiasm.
  3. Promise a reward.
  4. Guarantee no obligation.
  5. Close your appointment.

Excerpted from Creative Selling: Boost your B2B sales

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

Massive Fire At Top Egg Farm Leaves Estimated 100,000 Hens Dead. What Does This Mean For Egg Prices?

Hillandale Farms in Bozrah, Connecticut went up in flames on Saturday in an incident that is still under investigation.

Growing a Business

Determined to Support the Black Community, These Friends Brought 'Fresh Eyes' — and Innovation — to the Food Industry

Carmen Dianne and Kara Still co-founded Prosperity Market in 2020 to battle economic instability and food insecurity in their local communities.

Social Media

You're Not Shadowbanned — Your Content Just Sucks. That's Why It's Time to Change Your Approach.

As an influencer manager, I often hear clients complain about their content or account being shadowbanned. But to be brutally honest, most of the time, it's not the algorithm that's the problem — it's the content itself.

Business News

OpenAI Rolls Out New Feature to Help Teachers Crack Down on ChatGPT Cheating — But Admit the Tool Is 'Imperfect'

Amid increasing concern regarding the use of ChatGPT by students, the tool's creator has announced a new feature that could help teachers spot it in academic context.

Life Hacks

Start Composting with This CES-Featured Device

Help reduce your carbon footprint with this handy composter.