5 Secrets to a Successful Cold Call
Don't touch that dial until you're ready to maximize your effectiveness.
There are five ingredients you should use in all yourappointment telephone calls. Using them consistently will increaseyour effectiveness and set the perfect tone for your meeting withthe prospect.
- Get permission.
- Share your enthusiasm.
- Promise a reward.
- Guarantee no obligation.
- Close your appointment.
Excerpted from Creative Selling: Boost your B2B sales