For Subscribers

Simplify, Simplify

A new magazine and Web site seek to help people enjoy the simple pleasures of life.

By Nichole L. Torres

Opinions expressed by Entrepreneur contributors are their own.

In the rush of modern life, as lives get cluttered with voicemails and e-mails and deadlines and obligations, it's hard tofind balance. But Christine Carville, 27, and Danielle Chang, 28,want to change all that with Simplicity, a new magazine andWeb site ( to help people enjoy the simple pleasures.

Launched in February, the idea came when Chang was living out ofa suitcase in a Hong Kong hotel room. She realized how superfluousmany things in life are and committed herself to living more simplyby redefining necessity. Says Chang, a graduate of ColumbiaUniversity in New York City, "It's important to balanceyour life and include within that balance a healthy dose ofpersonal time." Feeling that others would benefit from herphilosophy, Chang brought the idea back to the States.

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