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The Unexpected Sales Tool

They're not just for artists anymore: Portfolios are a great way to show off your work to clients!

This story appears in the July 1997 issue of Business Start-Ups magazine.

Portfolios are powerful and effective sales tools manysmall- owners overlook. Having an eye-catching portfoliothat showcases your work can put you ahead of your competitors andclinch sales.

Unlike a brochure, which you leave with clients, a portfolio ismore comprehensive. It may contain brochures, as well asphotographs and other visual examples of your work, and detaileddescriptions of what types of work you do. Most businesspeople onlyhave one portfolio.

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