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The Write Stuff

Entrepreneurs find success with a new take on a familiar product.

By Don Debelak

Opinions expressed by Entrepreneur contributors are their own.

TheEntrepreneurs: Colin Roche, 33, and Bobby Ronsse, 33,co-founders of Pacific Writing Instruments in Pacifica,California

ProductDescription: The PenAgain is a writing tool shaped like awishbone. The user's forefinger goes through the wishbone andrests on top of the pen, which lets the weight of the finger holdthe pen to the paper. Users don't need to squeeze the pen,which is a great feature for older users. But function isn'tthe pen's only selling point. Its sleek, futuristic lookappeals to teenagers and young adults as well as high-tech-gadgetlovers.

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