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Pleasing one client pays off in the long run.

This story appears in the August 2003 issue of Entrepreneur. Subscribe »

Chris Smith and Tony Miglini of Sugar FilmProduction in Dallas pride themselves on creatingbig-budget-quality projects on small budgets. So when a client,impressed with their previous project, requested they produce anddirect a commercial for the national ad agency she had the accountwith, it was a shock.

But the move landed Sugar Film in an uneasy situation becausethe national ad agency usually chose directors themselves andweren't too happy about being told whom to work with. "Thefirst meeting, everybody was having a territorial contest over whohad what," says Smith, 31. He and Miglini, 32, started thesecond meeting by stating their commitment to make the best of it.Tensions eased, and both sides were able to work well together.

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