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Self-publishers with the write stuff grab a piece of an $18.5 billion industry.

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This story appears in the March 1997 issue of Entrepreneur. Subscribe »

Barbara Saltzman had a book. Not just any book, but one pennedand illustrated by the 22-year-old son she lost to Hodgkin'sdisease. The book is alive with engaging characters, lively rhymes,sweet illustrations and hope for the children who read it. Beforeher son David's death in 1990, Saltzman vowed she'd get hisbook published, whatever it took.

But that was before she ran up against the New York publishingestablishment. They recommended shortening the book, editing outthe rhymes, and printing it on flimsy paper. Even for Saltzman, anewspaper editor by trade, the "business end" of gettingpublished was a cold shock.

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