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Lights, Camera, Action

Airtime on home shopping networks gives your product a big boost.

By Don Debelak

Opinions expressed by Entrepreneur contributors are their own.

The Entrepreneur: JeffPettit, 47, founder of Floppy Sprinkler USA LLC in Baton Rouge,Louisiana
Product Description: Rain onDemand is a water sprinkler with a silicone tube that can rise androtate 360 degrees, distributing water in a 40-foot circle. Theprimary advantage of Rain on Demand is that its softer tubeproduces large water droplets without mist-so more than 90 percentof the water falls in the intended area. Traditional sprinklers,which use a piece of metal to disperse the water, create asubstantial amount of mist that floats away, with only 65 percentof the water falling in the target area.
Start-Up: $150,000 in2000
Sales: $250,000 in 2002
The Challenge: Getting yourproduct sold over a home shopping network and maximizing thosesales to get your product into normal channels

It takes a lot of time and work to get a new product featured ona home shopping channel. Here's how Pettit recommends handlingthe challenge:

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