Now or Never
Busy customers won't wait around for help. Before you become a dotcom statistic, consider opening the lines of communication.
By Melissa Campanelli •
Opinions expressed by Entrepreneur contributors are their own.
The Web-savvy customers of today are more demanding than everbefore. It's not enough these days to set up a toll-free numberor hire customer service reps to answer the constant barrage ofe-mail messages. Now that they've grown accustomed to shoppingin a fast-paced, high-tech environment, your customers expect theirquestions answered in a flash-or they may just spend theirdollars elsewhere.
In an effort to enhance customer care-and ensure futuresales-many entrepreneurs are using Internet-based tools, suchas live Web chat, call-me technology and live telephony. Theseproducts hold a lot of promise: Once these live systems are inplace, you'll be better-equipped for building relationshipswith your customers.
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