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Frozen Assets These chilly towels prove their worth in the battle against the heat.

By Nichole L. Torres

Opinions expressed by Entrepreneur contributors are their own.

What: A manufacturer ofice-cold towels
Who: Mike Fanning and BillSammon of Hima Ice Towel Corp.
Where: Westlake, Ohio
When: April 2002

There's nothing like a hot product--or, in this case, a coldproduct with hot sales. Just ask Mike Fanning and Bill Sammon,founders of the Hima Ice Towel Corp., which sells prepackagedcotton towels soaked with refreshing mixtures of essential plantoils that promote evaporation and cooling. Sammon got the ideaafter a trip to Asia, where he noticed mothers wiping down theirbabies with towels dipped in isopropyl alcohol to cool them off.With the help of another partner, Koy Thummaskra, Fanning andSammon developed their own version of the towels, which come indifferent sizes and colors. Says Sammon, "It gives youraverage person an affordable luxury in hot climates."

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