Great Sales Materials

• Target your sales materials to your audience. The materialsshould show you're a specialist with vast experience in yourfield.
• Use testimonials in your sales letters, brochures andadvertisements. These should be written by satisfiedcustomers.
• Write your sales copy from the customer's point of view.Remember, most people are interested in helping themselves.
• Use questions in your copy. This is a great way to engageprospects' attention and pique their interest.

What if you're new to this sales thing? Don't sweat it.Instead, call attention to your innovative approach or uniqueproduct.

Excerpted from Get Smart: 365 Tips To Boost Your EntrepreneurialIQ