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By April Y. Pennington

Opinions expressed by Entrepreneur contributors are their own.

From superior customer service are loyal customers often born.Consider Pierre Schwob, who created a classical music haven byheaping personal attention on the visitors to his Web site(www.classicalarchives.com).

As co-chairman and founder of Classical Archives LLC, Schwobknew the site's success would depend on its appeal andfriendliness. So Schwob placed a page on the site facilitatingfriendly link interchanges. He also spends an enormous amount oftime assisting people with questions via telephone and e-mail."I try to be friendly and responsive," says Schwob, 56."I think that makes an enormous difference."

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