Opinions expressed by Entrepreneur contributors are their own.
From superior customer service are loyal customers often born.Consider Pierre Schwob, who created a classical music haven byheaping personal attention on the visitors to his Web site(www.classicalarchives.com).
As co-chairman and founder of Classical Archives LLC, Schwobknew the site's success would depend on its appeal andfriendliness. So Schwob placed a page on the site facilitatingfriendly link interchanges. He also spends an enormous amount oftime assisting people with questions via telephone and e-mail."I try to be friendly and responsive," says Schwob, 56."I think that makes an enormous difference."
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Access to all of our premium content and an ad-free experience
- A complimentary subscription to Entrepreneur Magazine
- Four free e-books a year and 20% off everything from our bookstore
- Exclusive events with business celebrities and successful entrepreneurs
